Assignment Privacy Issues and Monetizing Twitter Essay

Assignment Privacy Issues and Monetizing Twitter - Essay Example For Twitter, earning income can be done through activities such as promoted tweets and sales of analytic tools and services to advertisers. As Twitter employs a number of its users’ private information such as names, email address, pictures, videos and the like, the founders of Twitter should ensure that whatever step they decide to take to produce income will not result to a violation of their users’ privacy. Four years after it went live in 2006, Twitter began planning to make the site generate income. Valued at US$1 billion and with over four billion tweets from users worldwide (Fraiha 1), founders of Twitter do have a lot to lose if their strategy for earning income will overstep legal boundaries on privacy, not only of the United States but of all countries with Twitter users. Together with Google and Microsoft, Twitter is considering dabbling in data-mining and make use of their large database to earn revenue. Unfortunately, existing issues regarding privacy is making the three companies stop and consider whether the idea is viable or not. 2. There are several stakeholders in this case. First are the billions of users inside and outside the United States. They are what made Twitter become popular and the reason the company is worth billions. If Twitter’s monetizing scheme would violate privacy laws, it is the users’ personal information that is at stake. The second stakeholders would be the companies and individuals that are now enjoying free advertisement via â€Å"tweets† to Twitter users. Since Twitter has a worldwide user base that â€Å"tweet† in real time, pre- and post sales marketing is faster than traditional advertisement. (Fraiha 5) Requiring fees in exchange for posting advertisements would be one way for Twitter to generate income. Moreover, this may help in regulating the â€Å"advertising tweets† and, for users, avoid getting unwanted â€Å"marketing tweets†. Competitors of Twitter

Summary Essay Example | Topics and Well Written Essays - 500 words - 38

Summary - Essay Example Though none of the children managed to end up heroically and simply followed their elders, they both survived the war and saw its end. Therefore their actions cannot be referred as something trivial. The story begins in a flashback note where the events of Bloody Sunday (1965) were recollected. The two girls recollect their experiences in the three months of their lives in 1965. These events and experiences are presented in the form of interviews suitable for newspapers. The book does not focus on a detailed version of what happened during the time nor does it emphasize upon the day-to-day experience of the girls but the records are based upon oral history style. Around forty interviews were conducted by Frank Sikora, journalist, and the venue was mostly domestic in nature including the living rooms and kitchens in the George Washington Carver Homes conducted over a span of 1975 to 1979. The discussion has been presented as the interviewer mentions according to what he learnt from th em, their speech and feelings during their experience. Selma observed that her recollection was like writing her own story and for Rachel it was like holding a conversation with the Blessed Virgin Mary. They were not aware beforehand joining the thing was not formal – â€Å"You didnt enlist. You just were, or you werent† (Webb, Nelson and Sikora, 3). But after observing the crowd for sometime, Selma joined the movement willingly. The idea behind interrogating two young ladies, who experienced the time as children while there were several known personalities as well, is that Sikora wanted to bring out those unknown faces that faced the similar experience of violent, arrest and torment as the elders. The two girls could therefore represent the other children form the other towns as well who went through similar experience but whose names have not been officially

The core challenges of managing diversity in the workplace today Essay - 1

The core challenges of managing diversity in the workplace today - Essay Example Thus, it is important to consider the behavioral aspects of human resources. As important factor that determines their behavior is their backgrounds, which are unique in several ways. Such uniqueness differentiates one from other; and hence the entire workforce becomes diverse in several respects. This essay addresses the issues arising from managing diverse workforce. To place the essay in a perspective, the following section explores the diverse characteristics of workforce. This essay would subsequently explore how best this diverse workforce could be managed. There are several ways of defining diversity of labor force. In a simplest form, the diversity can be associated with the uniqueness of labor force - as every individual tends to exhibit behavior that is unique to the individual concerned. Ferris, Frink and Galang define diversity as, â€Å".. any attribute that humans are likely to use to tell themselves, ‘that person is different from me† (Ferris, Frink and Galang, 1993, p. 42). In this case, individuals are taken as unit of analysis. Considering the number of labors employed by any organization, it is near impossible to address workforce by taking individuals as a category. This requires some aggregation, and the criteria adopted should reflect the diversity. While the individual differences are important, these authors go on to suggest that the larger factors such as race, sex, age, values, and cultural norms should be taken into account while understanding the diversity of workforce. Thus, Westerns workers become one category; whereas Asian workers become another category. Within Western society, the English workers are different from that of German and French Workers. Thus diversity of workforce can be understood in different ways depending upon the context and the analytical purpose. Within America, there is lots of diversity of workforce due to

Great American Cities Essay Example for Free

Great American Cities Essay Jane Jacobs’ 1961 work The Death and Life of Great American Cities examines the problems with post-World War II urban planning and argue that cities should embrace visual and social diversity, interaction, and mixed uses in neighborhoods. She aims her most pointed criticisms at the disastrous urban renewal projects of the 1950s and ‘60s, which she argues disrupted neighborhood fabrics and worsened urban conditions instead of improving them. QUESTION ONE Jacobs argues that great cities require must look beyond simply neighborhoods and take a more holistic approach, with safe streets, clear delineations between public and private spaces, small blocks, and low-rise buildings from which the sidewalks are easily visible. Great urban environments literally start with the streets and sidewalks, where people interact with both one another throughout the day and the built environment. Vital cities need and should encourage social interactions, have a variety of uses (residential and commercial), should have spaces that allow such interaction (like safe streets and parks), and should embrace a degree of social and visual diversity. She also maintains that cities do not need to be decentralized or redistributed, as planners of the time were doing, and that planners must heed cities’ social and physical realities rather than imposing theories. Urban renewal projects often fail because they are too large in scale, lack diverse amenities (many were mostly commercial projects, for example), and were homogeneous spaces where social interaction did not frequently occur throughout the day. QUESTION TWO Forms of social interaction (other than those created by public spaces) like social organizations and residential classes help because they unite people from different backgrounds and neighborhoods, and ethnic organizations help assimilate and include newcomers, who often find urban life isolating and alienating. They need to transcend neighborhood and ethnic boundaries, as Jacobs says, â€Å"[City] people are mobile . . . [and] are not stuck with the provincialism of a neighborhood, any why should they be? Isn’t wide choice and rich opportunity the point of cities? † (Jacobs 116) Isolation, Jacobs claims, is bad for cities because it contributes more to crime and slum development than low income alone. QUESTION THREE Jacobs believes that post-World War II urban planners had good intentions but used inappropriate methods of dealing with cities, often because they adhered to theories instead of examining cities’ realities, which often contradicted the theories and principles they used. In addition, she claims they had an innate fear and disdain for cities, favoring suburbs (much like the federal government did, with highway construction and the FHA’s suburban bias) and applying methods to cities that overlooked the conditions necessary for social interaction and public safety. Planners often embraced urban renewal projects such as high-rise housing projects and large commercial complexes, which failed because their size discouraged easy monitoring of the sidewalks and streets, did not generate sufficient pedestrian traffic at all times of day, lacked a balance of amenities with residences, and promoted more danger and less use than needed to keep them vital. Jacobs argues that planners need to abandon what she calls their â€Å"superstitions† about cities, especially their dread of high density (which they think promotes slum growth). High density and overcrowding are not synonymous, and planners often struggled to accept visual diversity, considering mixed ages and types of buildings â€Å"disorderly† and thus bad. QUESTION FOUR The phrase â€Å"a most intricate and close-grained diversity of use† means an interconnected urban fabric of social interactions, amenities, and mixed uses (residential, workplaces, retail, etc. ) without rigid separations or compartmentalization. Neighborhoods should not become islands, she claims, because that would promote visual monotony and isolation (which in poorer areas contributes to the creation of slums). She advocates mixed uses that bring safety, public contact, and life to urban areas, and this cannot occur through planners’ adherence to visual homogeneity or large-scale, single-use renewal. Neighborhoods must achieve diversity by serving a variety of functions, thus generating ample uses and encouraging movement of people (particularly pedestrians). Using her own New York street as an example, she writes that her area’s workplaces give local commerce support during the day, and other businesses draw the residents in the evenings; â€Å"Many enterprises, unable to exist on residential trade by itself, would disappear. Or if the industries were to lose us residents, enterprises unable to exist on the working people by themselves would disappear† (Jacobs 153). Such areas also need to mix workplaces with retail and residences so that neighborhoods do not become empty at given times of day (which can allow crime), provide amenities for the people there, and to be close and connected enough to other neighborhoods to become functioning, vital parts of an overall urban fabric. QUESTION FIVE Of city streets, Jacobs writes, â€Å"Streets and their sidewalks, the main public places of a city, are its most vital organs. Think of a city and what comes to mind? Its streets† (Jacobs 29). She considers the street and sidewalk the basic units of quality urban life because they are an arena of basic social interactions, whether among neighbors or between consumers and merchants. They become safe when constantly used and watched, so residents’ and workers’ proximity to sidewalks is important; well watched, frequently-used spaces monitor people’s behavior and render them safe. In addition, safe streets depend on three factors: clear demarcation of public and private spaces; streets and sidewalks must be visible from the surrounding buildings; and streets need to be used often throughout the day, not becoming abandoned when workers leave (as happens in solely commercial areas, for example). Little-used areas become bleak and conducive to crime, she says. City planners, she claims, do not understand the street’s importance and in the postwar years built large commercial or public spaces that did not attract people throughout the day and night, lacked amenities or nearby residences, and were often too large to safely monitor. Streets become unsafe, she maintains, when people are not close enough to the streets to see what happens there or to interact with passers-by. This was a severe problem in high-rise housing projects, which were hard to police and encouraged crime, as well as being bleak, monotonous, and isolated from the fabric of city life. QUESTION SIX Jacobs considers social and cultural life more important than physical organization alone, though she believes that the two are related and that physical environment has a considerable influence on social life. Dysfunctional places fail to encourage or facilitate social interaction (which she considers the heart of urban living), and a failed neighborhood â€Å"is overwhelmed by its defects and problems and is progressively more helpless before them† (Jacobs 112). On the other hand, functional cities have active social and cultural life partly because they have amenities that draw people at all times of day, mix uses and include residents, workers, and other visitors, and are well integrated with other parts of the city. Visual order, she claims, should not be an end in itself – aesthetics alone do not promote social or cultural activity. She even deems utopian planners efforts to govern cities’ visual character â€Å"authoritarian† and writes, â€Å"All this is a life-killing (and art-killing) misuse of art† (Jacobs 373). Streets with active, sage social lives are seldom visually well ordered and might even look like â€Å"slums† to an uninformed observer. In addition, visual order does not help when it promotes monotony and imposes itself on diverse places; diversity makes a positive difference and buildings should compliment one another, not all look alike. QUESTION SEVEN Jacobs is skeptical of planning because it often relies on its own theories rather than looking at realities; however, she does not argue unconditionally in favor of letting owners or builders operate with little regulation, adding buildings or complexes piecemeal without government guidance. She maintains that neighborhood and city fabrics must be respected and used as guidelines for building; a new privately funded residential building or commercial facility can easily disrupt a neighborhood if it fails to compliment its surroundings, foster pedestrian usage and social interaction all day, and isolates a neighborhood by failing to connect with other parts of the city. Owners and builders can harm diversity by creating bland housing developments, which she deems â€Å"truly marvels of dullness and regimentation, sealed against any buoyancy or vitality of city life† (Jacobs 4), or else by imposing radical changes too quickly, instead of fostering gradual changes. If they use traditional methods of urban renewal, then builders and private owners will fare no better than the builders of housing projects or large commercial developments will. QUESTION EIGHT Over the past two decades, Americans have rethought their formerly negative attitudes toward cities, especially with concerns over suburban sprawl, and planners have begun heeding Jacobs’ advice. Urban neighborhoods in numerous cities have been gentrified (or â€Å"unslummed,† as Jacobs puts it) with new residential properties (either new condominiums or rehabilitated industrial buildings) and retail and/or workspaces. New York’s formerly squalid Times Square is a good example of a slum â€Å"unslummed† with retail and offices, and Minneapolis’ Uptown and warehouse districts have been transformed from run-down sections to attractive places to live, shop, and be entertained. Urban downtowns have received ample attention from developers and public agencies alike; Baltimore’s downtown has been radically changed in the last twenty years, from a seedy place to an attractive one with ample facilities (like an aquarium and the Camden Yards baseball stadium). In addition, public housing has been transformed from large, impersonal, often crime-ridden high-rise towers (such as Pruitt-Igoe in St. Louis, perhaps the worst example of public housing’s failure) to smaller complexes that more closely resemble housing available on the private market. However, urban American has not been completely transformed despite this positive change. Slums still exist throughout American cities, and much of the new development does not help the urban poor, since these new, context-sensitive areas often displace existing residents or businesses and rents in new dwellings are often too high for some. Despite this, American cities have started reviving and planners less antagonistic to urban centers. QUESTION NINE Jacobs was certainly radical when the book appeared in 1961. At that time, urban planners were so focused on urban renewal projects (like public housing, commercial complexes, or sports or cultural facilities) that they paid no attention to the social fabrics that made cities livable. They seemed to operate under the misconception that all urban centers were slums and that large-scale projects would improve them; instead, they uprooted existing neighborhoods and replaced them with facilities that did not encourage pedestrian usage, failed to foster frequent activity throughout the day, were often difficult to police, and did not connect with their own neighborhoods or others within a given city. 1961 also fell during the decades-long exodus of whites from cities to suburbs (which pro-white, pro-suburban federal housing policies assisted), and Americans’ lingering anti-urban attitudes still prevailed. Jacobs offered a different way of envisioning cities, and she seemed to see planners’ errors better than planners of the time would admit; indeed, it took decades before American urban planners and builders approached cities anew. QUESTION TEN This work remains relevant because it presents a set of principles that seem to work well over forty years later. It avoids concentrating on aesthetics, which she dubs â€Å"hair-splitting about fashions in design† (Jacobs 3), and instead discusses social dynamics, for which neighborhoods and cities should facilitate. She shows a clear understanding of cities that avoids the abstract and attests to a more experiential point of view, not a set of theories. However, money plays a much larger role today than it did in 1961; though builders and planners now follow her ideas, this new urbanism is expensive and many less-affluent city dwellers find themselves displaced by new development. Also, while many neighborhoods are reviving with new housing and retail, those areas tend to attract the same stores and building types, so that one revived neighborhood looks like another one nearby, creating a sort of monotony (of which Jacobs is particularly critical). Nonetheless, her ideas are perhaps even more relevant today, now that American cities are reviving along lines she first drew. Jacobs, Jane. The Death and Life of Great American Cities. New York: Vintage, 1961.

ADHD Prescription Abuse at Northeastern :: College Study Drugs Education Essays

ADHD Prescription Abuse at Northeastern Northeastern middler Gary Brown* reclines his small frame on a couch in his Mission Hill apartment. He looks like a patient on a psychiatrist's couch as he dictates his history of abuse with Ritalin and Adderall. â€Å"I started going to concerts with a friend who had a prescription and whose nickname was Bradderall,† Brown said. Ritalin and Adderall are prescription drugs commonly used to treat attention deficit hyperactivity disorder, or ADHD. Brown has never been diagnosed with ADHD but he started taking the drugs recreationally as a college freshman to have energy for concerts and for partying into the early morning hours. Soon after, Brown began taking Ritalin to study for exams. Brown was taking the pills about six times a week. â€Å"It’s pretty easy to get,† Brown said. The National Institute on Drug Abuse (NIDA) cites Ritalin, or Methylphenidate, as a central nervous system stimulant that has a focusing and calming effect on children and adults diagnosed with ADHD. The National Institute of Mental Health estimates that 3–5% of the general population has ADHD, which is characterized as hyperactivity, impulsivity, and inattention. This statistic indicates that one child in every classroom in America has ADHD. But Brown is not part of this 3-5% of the population. For Brown and others without the disorder, ADHD medications increase dopamine levels in the brain, giving the user a sense of euphoria similar to cocaine. Students at Northeastern University as well as other campuses are consuming these drugs for better academic performance and a cheap high on the college party scene. Students are taking Ritalin, Addrall, and the newest drug on the market, Conserta, either orally or crushing and snorting them to study, party, or lose weight. In some cases, kids are melting them down and shooting them up. According to Northeastern students, the drugs are very cheap and very accessible. â€Å"Drugs like Adderall, Ritalin, and Conserta that make you focused and industrious can be very useful,† said Jeff Smith*, a Northeastern student. Like Brown, Smith had never taken these prescriptions commonly called â€Å"study drugs† before coming to college. Smith cites increasing academic pressure as a reason for using the pills to focus and gain an edge. Both Brown and Smith receive free pills from their friends who have prescriptions but they would expect to pay $2-$5 a pill if they had to. In 2000 , NIDA’s Community Epidemiology Work Group found the abuse of methylphenidate (Ritalin) in Boston to be prevalent amongst middle and high school students; especially in middle- and upper-middle class communities.

Communication Plan Final Proposal Essay

Usepersuasive communication to convince the CEO to take your suggested approach to solve Best Game Productions’ dilemma. The CEO must perceive the project as something the company needs. Considerthe noise that will detract the CEO from fully receiving your message, and construct your communication to address or avoid that noise. Createtwo tools to measure the effectiveness of your consultant communications. In designing these tools, consider who the audience of the tools will be and how to generate the most honest and objective feedback possible. Discusshow you will use the tools that you created to measure your effectiveness in the organization. Who will you ask to complete the tools, and how will you present the tools to the audience? What methods will you use to avoid bias in the feedback process? How will you use the feedback you receive to evaluate and improve your effectiveness as a consultant? Consider why the company is pursuing a solution and why it is pursuing it now. Consider the company’s customers. Communicatethe solution that you have selected for Best Game Productions. Format your paper and presentation consistent with APA guidelines. Create a 20-slide Microsoft ® PowerPoint ® presentation, with speaker notes, for the decision makers at Best Game Productions. Address the following in your presentation:  · The project background  · The deliverables (what you are going to do for them) To get this material Click this link – https://bitly.com/1oJKWq6 When you get to college, it is a strange feeling. You have to go to class, which you are used to, but you have a lot more freedom than you may be used to. There are a lot of things to know about class, but there is much more to know about your life at college. Here are some tips to help you. Communications – General Communications Write a persuasive proposal submission of no more than 700 words to the CEO of Best Game Productions. Complete the following in your persuasive proposal submission: Describe the project in terms the CEO can understand. Consider the CEO’s perspective, needs, and style of communication. Usepersuasive communication to convince the CEO to take your suggested approach to solve Best Game Productions’ dilemma. The CEO must perceive the project as something the company needs. Considerthe noise that will detract the CEO from fully receiving your message, and construct your communication to address or avoid that noise. Createtwo tools to measure the effectiveness of your consultant communications. In designing these tools, consider who the audience of the tools will be and how to generate the most honest and objective feedback possible. Discusshow you will use the tools that you created to measure your effectiveness in the organization. Who will you ask to complete the tools, and how will you present the tools to the audience? What methods will you use to avoid bias in the feedback process? How will you use the feedback you receive to evaluate and improve your effectiveness as a consultant? Consider why the company is pursuing a solution and why it is pursuing it now. Consider the company’s customers. Communicatethe solution that you have selected for Best Game Productions. Format your paper and presentation consistent with APA guidelines. Create a 20-slide Microsoft ® PowerPoint ® presentation, with speaker notes, for the decision makers at Best Game Productions. Address the following in your presentation:  · The project background  · The deliverables (what you are going to do for them)  · The methodology (how you are going to accomplish it)  · The outcome (what you will achieve for them)

Close Up Brand Analysis

BA 170 Midterm Paper Never settle for second best. And yet, since its inception in the Philippine market, second place has been Close Up’s niche. Though the brand has indeed been successful in differentiating its use and targets from the irreplaceable number one, the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product, all other brands having manufactured the same opaque white consistency toothpaste normally has.Furthermore, the brand made sure to put the blue ocean strategy to their advantage. While competitors were going the more medical approach, Close Up branded itself as the more relatable brand to the youth. Currently, Close Up has eight variants out in the market. All their lines are made to function as the ‘fresh breath maker’, promising consumers long-lasting fresh breath. The variants mostly just differ in flavor apart from the Close Up Milk Calcium, which adds the teeth strengthening function to their product. Company Vision Close Up envisions itself as the number one toothpaste brand for the youth.Their goal is to get young adults to feel how much the brand can help them achieve fresh breath, which, in turn, can boost their confidence to face their everyday challenges. Close Up’s goal is to be the youth’s first choice when it comes to toothpaste brands. The Close Up Mission In line with the company vision is their mission to give the youth that confidence to make ‘the moment’ happen. Much of Close Up’s brand identity revolves around the concept of ‘the moment’, which they define as that special instant of interaction between two or more individuals.It may be as simple as asking someone to be their date to the high school prom or as big as saying I love you to their special someone for the first time. Close Up makes sure to be the factor that pushes the consumer’s insecurities aside in order for them to be confident enough to pursue that perfect moment. Target Market The brand associates itself with Filipinos aged 18-24 who are both sociable and optimistic. These young adults need that confidence to get up close and personal with others and believe that white teeth and fresh breath are important for social confidence and intimacy.Market Analysis The Toothpaste Market Based on Datamonitor, the toothpaste market in the Philippines has increased at a compound annual growth rate of 3. 3% between 2004 and 2009, with Colgate leading the pack with a share of 51. 7%. But after two decades of continuous growth, the toothpaste industry saw a decline in market usage causing most companies to cut prices. Currently, Close Up stands as the industry’s number two with a market share of approximately 20%. What are the factors that affect toothpaste choice in the market? A journal published by Ben Paul Gutierrez shows that there are thirteen attributes consumers look for when selecting their toothpaste. These include variables such as the ability to clean teeth properly, ability to give smooth and white teeth, ability to prevent cavities and the approval of dentists. (insert table of complete list here). Furthermore, the research shows the characteristics of the decision maker (ultimately, the one who chooses and purchases the product) and connects them to two behaviors, namely switching and involvement.Switching refers to the consumer’s brand loyalty whereas involvement refers to the buying behavior. (show table of high involvement/low involvement) Close Up and Colgate are both able to achieve high switching and brand involvement, which are expected of brand which have high market shares. Close Up’s Position In terms of age, Close Up has been consistent in marketing itself to the young adults. Map A shows the relationship between pric e and age and proves that Close Up is unique in its choice of age segment. This is particularly evident in their advertising, which will be discussed further in this text. insert perceptual map a) Looking at functional benefit (Map B), however, we see that Close Up lags behind Colgate, who has, over the years, developed more and more products to address different oral needs. This is also because Close Up has continuously focused on producing toothpaste with the same functional benefits, a few outliers aside. Though this is good for brand reinforcement, meaning that consumers quickly associate the same need to the brand, this may be a factor as to why the brand has stayed a challenger. insert perceptual map b) On the other hand, Map C illustrates the relationship of price and size. Here, Close Up is generally positioned in between two markets, with Colgate at Sensodyne being the higher priced brand (MORE ANALYSIS HERE) Lastly, Map D shows the relationship between price and functional benefits, which may also be interpreted as the consumer’s value for money. (insert perceptual map c) (insert more analysis) generally -toothpaste market, positioning, pricing, market behavior, segmentation breakthrough Consumer Insight -target market, trends, insight Current strategies Recommendations